Monday, March 31, 2008

Military discount

Military discount

As you read this, there are American soldiers overseas right now who are wishing that they were safe and sound in their own homes. There are families surviving without their loved ones because they are deployed for an extended amount of time. Life isn’t easy for those families right now. Finances may be suffering to certain extents. Sure, the military gives a paycheck and helps out, but sometimes, there are struggles that go beyond that assistance.

Many companies recognize the dedication and sacrifices of those military personnel and their families. They have started to offer a military discount for many, many different things. Not only are those generous companies showing support for our military and our country, they are lifting some burdens for those individuals. A military discount can be found on almost anything nowadays – from buying a car to going on a vacation. Simple everyday purchases may also qualify for a military discount – if you are willing to ask. Just like any other form of discounts or specials, if you speak up and inquire about it, they may offer them, just not advertise them. Certain vehicles will offer a military discount or cash incentive to purchase a new vehicle. It may not seem like it is making a huge difference, but offering a $500 downpayment for a vehicle can be helping out a family or individual incredibly.

A lot of vacation resorts and hotels also offer a military discount, encouraging families to spend more quality time together. Disney offers a military discount for admission tickets, making an expensive vacation quite a bit more affordable. Certain restaurants now offer a military discount as well.

Recently, I heard a family in our church complaining about the fact that our church has been assisting a woman who has three small children and whose husband is serving in Iraq. Yes, he’s getting paid, but since his absence, she’s been forced to lessen her working hours in order to be with her children. She never had to pay for daycare before when she had her husband at home. Suddenly, she’s only working part-time and paying for daycare for 3 children. That is a huge financial burden for her. The church has been trying to assist as much as possible. I took it upon myself to confront this disgruntled family and tell them what I truly thought. After the service was over, I saw the man approach the woman and give her a twenty dollar bill. She hugged him, bringing tears to his eyes. Sure, that was only $20 for him, but could be quite a bit for her. A simply military discount isn’t helping her. Others need to reach out to assist while our family members are serving our country.

If you own a business and don’t currently offer a military discount, consider implementing one. No matter how little the discount is, you just never know how much you could be helping someone out. Plus, supporting your country is never a bad concept.